Alexander Ort

Lecturer & Senior Researcher

University of Lucerne

Switzerland

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Alexander Ort is a Lecturer and Senior Researcher at the University of Lucerne, Switzerland. His research areas encompass health communication strategies, particularly in crisis situations, as evidenced by his recent articles analyzing Swiss hospitals' communication during crises and the stigma associated with pre-exposure prophylaxis. Additionally, he explores the emotional effects of persuasive messaging and evaluates media coverage related to COVID-19 in Switzerland.

Alexander Ort

Research Interests

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Articles (19)

From preparedness to adaptation: Swiss hospitals’ communication strategies in a prolonged crisis

The pre-exposure prophylaxis personal obstacle scale: measurement properties in English, German, and French

(Dis)harmony in times of crisis? An analysis of COVID-related strategic communication by Swiss public health institutions

The Pre-Exposure Prophylaxis Stigma Scale: Measurement Properties of an Adaptation in German and French

Risky research? Exploring the potentially detrimental effects of employing stigma scales

The Emotional Effects of Gain-Loss Frames in Persuasive Messages about Sun Protection on Health Promotional Outcomes: Evidence from an Experimental Study

Pre-sleep arousal induced by suspenseful series and cliffhangers have only minor effects on sleep: A sleep laboratory study

Covering the Crisis: Evolution of Key Topics and Actors in COVID-19 News Coverage in Switzerland

Der Blick über den Tellerrand - Chancen, Herausforderungen und Zielgrößen guter Lehre in der Gesundheitskommunikation

Institutional crisis communication during the COVID-19 pandemic in Switzerland. A qualitative study of the experiences of representatives of public health organizations

Smoking trends and health equity in Switzerland between 1992 and 2017: dependence of smoking prevalence on educational level and social determinants

Understanding the needs of women undergoing breast ultrasound: Are male radiologists still needed?

The More You Watch, the More You Get?

Exploring the Emotional Experience During Instant Messaging Among Young Adults: An Experimental Study Incorporating Physiological Correlates of Arousal

The role of cliffhangers in serial entertainment: An experiment on cliffhangers’ effects on enjoyment, arousal, and intention to continue watching.

The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model

Strengthening Critical Health Literacy for Health Information Appraisal. An Approach from Argumentation Theory

Is binge-watching addictive?

The effectiveness of a positively vs. negatively valenced PSA against sexually transmitted diseases – evidence from an experimental study

Collaborators (10)

Tobias Rohrbach

Dominique Wirz

Andreas Fahr

Nicola Diviani

Philippe Wanner

Maddalena Fiordelli

Dominik Daube

Björn Rasch

Sara Rubinelli

Constanze Rossmann

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