Xiao Ma
Has grant
Professor
United KingdomResearch Interests
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About
Professor Xiao Ma is a member of the faculty at Nottingham Trent University Business School in the UK. His research focuses on impulse buying behavior in luxury fashion outlets, digital transformation, and advanced data analytics while also exploring auxiliary learning tasks in computer vision. With a keen interest in privacy concerns associated with data analytics, his recent work contributes valuable insights into various aspects of business and technology.
Recent Grants
Grant: Open
STEM Founder Program: Enhancing Interdisciplinary approaches to address complex problems
Open Date: 2025-06-01
Close Date: 2026-12-01
Grant: Close
BeefTwin - AI powered Digital Twin for Sustainable Beef Farming
Open Date: 2024-07-25
Close Date: 2026-07-24
Grant: Open
The Blue Zone Consortium
Open Date: 2024-03-31
Close Date: 2027-03-30
Grant: Close
Nottingham Trent University and Elite Capital Limited KTP 22_23 R5
Open Date: 2024-02-01
Close Date: 2026-06-29
Grant: Close
Future Leader’s adoption of ESG Driven MOre Sustainable MOre Profitable(MOSMOP) Business Model Innovation
Open Date: 2023-01-01
Close Date: 2026-01-01
Articles (5)
Year:
2024
Year:
2024
Year:
2023
Year:
2021
Year:
2021
Collaborators (4)
Hans Risselada
Assistant professor
University of Groningen
Bernd Skiera
Professor
Goethe University Frankfurt
Maureen Meadows
Coventry University
Thomas Reutterer
Professor of Marketing
WU Vienna University of Economics and Business
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