Hans Risselada

Assistant professor

University of Groningen

Netherlands

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Articles (4)

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Collaborators (5)

Mengbin Ye

Curtin University

AUSTRALIA

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Žan Mlakar

University of Groningen

NETHERLANDS

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Bernd Skiera

Professor

Goethe University Frankfurt

GERMANY

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Thomas Reutterer

Professor of Marketing

WU Vienna University of Economics and Business

AUSTRIA

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Xiao Ma

Professor

University of Nottingham Business School

UNITED KINGDOM

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Hans Risselada

Research Interests

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Articles (4)

Data analytics in a privacy-concerned world

Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions

Collective patterns of social diffusion are shaped by individual inertia and trend-seeking

Sustainability Claims and Perceived Product Quality

Collaborators (5)

Mengbin Ye

Žan Mlakar

Bernd Skiera

Thomas Reutterer

Xiao Ma

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