Yen-I Lee

Assistant Professor

Washington State University

United States

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About

Yen-I Lee is an Assistant Professor at Washington State University, United States. His research areas include health communication, crisis management, and misinformation, as evidenced by his recent articles on cognitive factors in health crises, the impact of social media on engagement during food crises, and the role of narratives in organizational responses. He employs various methodologies to explore how individuals and organizations navigate communication challenges during crises.

Articles (10)

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2024

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2024

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2023

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2022

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2021

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2021

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2020

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2020

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Otterbein University

UNITED STATES

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Yen-I Lee

Research Interests

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About

Articles (10)

Misinformation or hard to tell? An eye-tracking study to investigate the effects of food crisis misinformation on social media engagement

Seeking professional help in health crises: The impact of cognitive factors, discrete emotions, and eHealth information seeking on mental health communication

Fending off Unverified Accusation with Narratives: The Role of Primary and Secondary Narratives in Organizational Response Effectiveness in an Ongoing Crisis

Image Framing, Emoticons, and Sharing Intention for Health-Related Posts on Facebook

How College Students Assess the Threat of Infectious Diseases: Implications for University Leaders and Health Communicators

Uncertainty management in organizational crisis communication: the impact of crisis responsibility uncertainty and attribution-based emotions on publics' further crisis information seeking

Using Technology Adoption Theory and a Lifespan Approach to Develop a Theoretical Framework for eHealth Literacy: Extending UTAUT

Telling the tale: the role of narratives in helping people respond to crises

Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention

The Effects of Corrective Communication and Employee Backup on the Effectiveness of Fighting Crisis Misinformation

Collaborators (7)

Lucinda Austin

Seoyeon Kim

Brooke Fisher Liu

Kate Magsamen-Conrad

Yang Cheng

Dinah Tetteh

Kate Keib

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