Yi Li

Macquarie University

Australia

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Articles (9)

Year:

2024

Year:

2024

Year:

2024

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2022

Year:

2022

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2021

Year:

2021

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2021

Year:

2021

Collaborators (4)

Jun Yao

Macquarie University

AUSTRALIA

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Shijiao (Joseph) Chen

AUSTRALIA

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Manjunath Ramanand Padigar

Lecturer (Asst. Prof)

Macquarie University

AUSTRALIA

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Tatiana Sokolova

Tilburg University

NETHERLANDS

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Yi Li

Research Interests

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Articles (9)

“Good” and “bad” frictions in customer experience: Conceptual foundations and implications

The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises

The purity premium effect: The asymmetrical value change around pure products

Spoiled Rotten: How and When Discontinuation of Repetitive and Regular Delight Offers Increases Customer Desire for Revenge

The Light = Healthy Intuition

To disclose or to falsify

The negative effect of scarcity cues on consumer purchase decisions in the hospitality industry during the COVID-19 pandemic

The denomination–spending matching effect

Mix or Match? Consumer Spending Decisions in Conditional Promotions

Collaborators (4)

Jun Yao

Shijiao (Joseph) Chen

Manjunath Ramanand Padigar

Tatiana Sokolova

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