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Yulong David Liu

Associate Professor

RMIT University

Australia

Research Interests

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Articles (21)

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2026

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2025

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2025

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2025

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2024

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2023

Collaborators (9)

Jishuo Sun

Senior Lecturer

Otago Polytechnic

NEW ZEALAND

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Fevzi Okumus

Professor - the William McFall “Mac” Pearce Endowed Professor and the Director of Global Strategy and Strategic Engagement

University of South Carolina

UNITED STATES

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Christine Nya-Ling Tan

Senior Lecturer

Massey University - Manawatu Campus

NEW ZEALAND

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ASIF NAZRUL

Cardiff University Business School

UNITED KINGDOM

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gyehee lee

college of hotel and tourism management kyung hee university seoul south korea

SOUTH KOREA

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Bhumika Gupta

Associate Professor

Institut Mines-Télécom Business School

FRANCE

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Bing Dai

Lecturer

Otago Polytechnic

NEW ZEALAND

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Abhishek Behl

Senior Lecturer

Kiel University

UNITED KINGDOM

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Justin Zhang

University of North Florida

UNITED STATES

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Yulong David Liu

Research Interests

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Articles (21)

Navigating Ethical Minefields: Micro‐Foundations of Corporate Political Work in Ethical and Sustainable Business Performance

AI-augmented digital workplaces and managerial job satisfaction in the future of work: The role of applied AI literacy, organizational support and regulatory influence

An Intelligent omnichannel assortment model to manage webrooming: an optimization approach

Exploring metaverse-enabled festival experiences: dynamics of virtual environments, immersion and electronic word of mouth in cultural tourism

AI Capability, Digital Agility, and Strategic Innovation: The Moderating Role of Government Intervention and Competitive Intensity

Strategic Framework for Blockchain-Enabled Supply Chains in the Web 3.0 Era

Integrating Social Responsibility and Performance Through Quality Management in Supply Chains: A Balanced Centricity Approach

Top Management Commitment and IT-Enabled Supply Chain Innovation

A Novel Responsible AI Model for Fusion Fake News Detection

How do BDA-AI capabilities drive innovation, resilience and efficiency under risk concerns? A dynamic capabilities-contingency perspective

Cultural heritage branding in a deglobalized world: global brand resonance through local cultural events

Evolution of Large Chinese Financial Models in the Context of Artificial Intelligence

Platform-Led Digital Supply Chain Finance

From Co-Creation to Digital Servitization in Innovation Ecosystems

From pressure to performance: how institutional forces shape green supply chain practices and triple-bottom-line outcomes in emerging market SMEs

Generative AI, digital dexterity, and organizational future performance: The roles of decision-making and institutional governance for sustainable supply chains

Building resilient circular supply chains with blockchain: Exploring the impact of relationships and capabilities

Blockchain-driven supply chain resilience and performance from a relational perspective: the role of inter-organizational relationship and systems adaptability

AI capabilities and sustainable competitiveness in logistics: a mediated moderation model of resilience, government support and intervention

Understanding the Antecedents of Adolescent Family Tourism Motivation: The Role of Adolescents’ Self-Differentiation and Parent-Child Relationships

Predicting the Intention to Adopt Innovation in Supply Chain Finance

Collaborators (9)

Jishuo Sun

Fevzi Okumus

Christine Nya-Ling Tan

ASIF NAZRUL

gyehee lee

Bhumika Gupta

Bing Dai

Abhishek Behl

Justin Zhang

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