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Aysegul Ozsomer

Prof

Koç University

Turkey

Research Interests

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Professors in Turkey

Articles (8)

Year:

2026

Year:

2026

Year:

2025

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Collaborators (6)

Zeynep Gurhan-Canli

Professor

Koç University

TURKEY

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Timo Mandler

Associate Professor

TBS Business School

FRANCE

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Barbara Deleersnyder

Tilburg University

NETHERLANDS

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Aydin Gökgöz Zeynep

Assistant Professor

Sabancı University

TURKEY

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Onur Osmanoğlu

Assistant Professor of Marketing

Bilkent University

TURKEY

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Bi̇li̇ci̇ler Güneş

Assistant Professor of Marketing

Koç University

TURKEY

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Aysegul Ozsomer

Research Interests

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Articles (8)

What Is International Marketing? A Look at the Present, the Future, and New Initiatives in JIM

Effective advertising through language adaptation: tailoring ads to diverse purchasing contexts

Mind the standardization gap: An emerging market phenomenon

Brand advertising competition across economic cycles’

Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets

Brands and Branding around the World

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

Collaborators (6)

Zeynep Gurhan-Canli

Timo Mandler

Barbara Deleersnyder

Aydin Gökgöz Zeynep

Onur Osmanoğlu

Bi̇li̇ci̇ler Güneş

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