Alexander Edeling
Associate Professor of Marketing
KU Leuven
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Alexander Edeling is an Associate Professor of Marketing at KU Leuven, Belgium. His research interests encompass the intersection of marketing and finance, digital transformation, and influencer marketing strategies. Recent publications include studies on the impact of communication during layoffs on brand strength and the effectiveness of advertising in the entertainment industry.
Articles (7)
Collaborators (5)
Michel Clement
Universität Hamburg
GERMANY
Kristina Klein
Prof. Dr.
University of Bremen
GERMANY
Julian Wichmann
Tilburg University
NETHERLANDS
Jan-Michael Becker
Associate Professor
BI Norwegian Business School
NORWAY
Andre Marchand
Professor
Leipzig University
GERMANY
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