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Jan-Michael Becker

Professor

BI Norwegian Business School

Norway

Research Interests

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About

Jan-Michael Becker is an Associate Professor at BI Norwegian Business School in Norway. His research areas focus on structural equation modeling, endogeneity in regression models, and the impact of word of mouth in marketing. Additionally, he explores topics related to information technology usage and behavioral research methodologies, contributing to various articles that advance knowledge in these domains.

Articles (13)

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2026

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2023

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2022

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2022

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2020

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2020

Collaborators (15)

Sebastian Lins

Professor

University of Kassel

GERMANY

Jan-Michael Becker

Research Interests

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Articles (13)

Multiple linear and logistic regression analysis: a SmartPLS 4 software tutorial

Must-have, or maybe not? A sensitivity-based extension to necessary condition analysis

The Double-Edged Sword of Disclosing INFLUENCER MARKETING

Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial

Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach

How Important Is Word of Mouth? Development, Validation, and Application of a Scale

A Design Theory for Certification Presentations

PLS-SEM’s most wanted guidance

Revisiting Gaussian copulas to handle endogenous regressors

Use IT again? Dynamic roles of habit, intention and their interaction on continued system use by individuals in utilitarian, volitional contexts

How, why, and when disclosure type matters for influencer marketing

This fast car can move faster: a review of PLS-SEM application in higher education research

Quantify uncertainty in behavioral research

Collaborators (15)

Sebastian Lins

Mikkel Bennedsen

Jan Marco Leimeister

Franziska Voelckner

Edward Rigdon

Matthias Söllner

Kristina Klein

Luke Taylor

Marko Sarstedt

Dorian Proksch

Vasilica Maria Margalina

Christian M. Ringle

Alexander Edeling

Nicole Franziska Richter

Benjamin D. Liengaard

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