Andre Marchand
Professor
Leipzig University
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Professor Andre Marchand is a faculty member at Leipzig University in Germany. His research areas include consumer behavior, the impact of funding on the film industry, and the dynamics of retail in the digital age. Recent publications examine influencer marketing, the effects of mortality salience on consumer perceptions, and advertising effectiveness in the entertainment sector.
Articles (17)
Collaborators (3)
Michel Clement
Universität Hamburg
GERMANY
Reinhard E. Kunz
Professor of Innovation Management and Media
Bauhaus-Universität Weimar
GERMANY
Alexander Edeling
Associate Professor of Marketing
KU Leuven
BELGIUM
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