Aline Simonetti

University of Bonn

Germany

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Articles (10)

Year:

2025

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2025

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2024

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2024

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2024

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2024

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2024

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2024

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2024

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2023

Collaborators (3)

Enrique Bigne

Professor of Marketing

Universitat de València Facultat d'Economia

SPAIN

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Shobhit Kakaria

University of Reading

UNITED KINGDOM

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Dominic Lemken

University of Göttingen

GERMANY

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Aline Simonetti

Research Interests

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Articles (10)

Consumer brand choice in the metaverse: Exploring personal and social factors

Customer journey-based smart technology of new brands: a self-reported and eye-tracking study

Exploring the Factors Influencing Blame Attribution and Attitudes Toward Brands with COVID-19 Semantical Associations: A Study During the Lockdown Period

Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type

Evidence on the Effectiveness-Acceptance Trade-Off Between Forced Active Choice and Default Nudging: A Field Study to Reduce Meat Consumption in Cafeterias

Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

“Contagious” brands: Are they safe from coronavirus?

Does banner advertising still capture attention? An eye-tracking study

Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory

Collaborators (3)

Enrique Bigne

Shobhit Kakaria

Dominic Lemken

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