Shobhit Kakaria

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University of Reading

United Kingdom

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Recent Grants

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RHUMBO (modelling and pRedicting Human decision making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals)

Open Date: 2019-07-01

Close Date: 2022-07-01

Articles (10)

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2025

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2023

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2023

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2023

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2023

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2023

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2023

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2023

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2023

Year:

2023

Collaborators (7)

Michel Wedel

University of Maryland at College Park

UNITED STATES

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Ale Smidts

Professor of Marketing Research

RSM Erasmus University

NETHERLANDS

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Maarten Boksem

Associate Professor

Erasmus University Rotterdam

NETHERLANDS

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Jesus Garcia-Madariaga

Full Professor

Universidad Complutense de Madrid

SPAIN

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Enrique Bigne

Professor of Marketing

Universitat de València Facultat d'Economia

SPAIN

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Sandra Maria Correia Loureiro

Full Professor

ISCTE-Instituto Universitário de Lisboa

PORTUGAL

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Aline Simonetti

University of Bonn

GERMANY

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Shobhit Kakaria

Research Interests

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Contact this professor

Recent Grants

Articles (10)

How to Conduct Valuable Marketing Research With Neurophysiological Tools

The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors—An EEG and VR Study

Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory

Heart rate variability in marketing research: A systematic review and methodological perspectives

The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors-An EEG and VR Study

Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory

Heart rate variability in marketing research: A systematic review and methodological perspectives

Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective

Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective

Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket

Collaborators (7)

Michel Wedel

Ale Smidts

Maarten Boksem

Jesus Garcia-Madariaga

Enrique Bigne

Sandra Maria Correia Loureiro

Aline Simonetti

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