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Arnold Japutra

University of Western Australia

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Australia

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Research Interests

Digital Marketing

30%

Brand Management

40%

Consumer Psychology

50%

Marketing

40%

Customer Engagement

30%

Knowledge Exchange

20%

Value Co-creation

20%

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Articles18

Collaborators8

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Ali Selcuk Can

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Sanjit Roy

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Sandra Maria Correia Loureiro

Full Professor

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