Yuksel Ekinci

Academic, Professor, Professor of Marketing and Sales

University of Portsmouth

United Kingdom

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Yuksel Ekinci is a Professor of Marketing and Sales at the University of Portsmouth, UK. His research interests encompass guest engagement in tourism, the impact of social media influencers, and brand authenticity. He has contributed significantly to the academic discourse with recent publications exploring the psychological aspects of consumer behavior and the challenges posed by deceptive practices in marketing.

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2025

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2022

Collaborators (11)

Nigel L. Williams

University of Portsmouth

UNITED KINGDOM

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Ali Selcuk Can

University of Portsmouth

UNITED KINGDOM

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Sebastian Molinillo

Professor of Marketing (Catedrático de Marketing)

University of Malaga

SPAIN

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Rafael Anaya-Sánchez

University of Malaga

SPAIN

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Muhammet Kesgin

Rochester Institute of Technology

UNITED STATES

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Dogan Gursoy

Professor

Washington State University

UNITED STATES

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Zoe Lee

Senior Lecturer in Marketing

Cardiff University Business School

UNITED KINGDOM

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Ammar Javed

Lecturer (Management and Marketing)

University of Dundee

UNITED KINGDOM

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Arnold Japutra

University of Western Australia

AUSTRALIA

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Sianne Gordon-Wilson

Queen Mary University of London

UNITED KINGDOM

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Kokho Sit

Academic, Associate Head, Associate Head (Global)

University of Portsmouth

UNITED KINGDOM

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Yuksel Ekinci

Research Interests

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About

Articles (20)

Fantasy or reality? Unveiling the power of realistic narratives in tourism social media advertising

Social media influencers in tourism and hospitality: a comprehensive review combining bibliometric analysis and systematic literature review

Examining the impact of joint brand advertising on perceived destination brand authenticity

Leveraging Cittaslow Promotion on Social Media to Enhance Tourists’ Behavioral Responses Toward Small Urban Tourism Destinations

Exploring guest engagement with Airbnb: consumer benefits and psychological ownership perspective

Breaking the ice

Assessing small and medium size enterprise CEOs' attitude towards business growth: the impact of event risk

The dark side of social media influencers: a research agenda for analysing deceptive practices and regulatory challenges

The dark side of brands: exploring fear of missing out, obsessive brand passion, and compulsive buying

More than law-abiding: a multi-staged consumer study on brand morality

Extension and Validation of A Novel Destination Brand Equity Model

Brand personality

Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations?

From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity

Does Brand Concept Mapping determine destination brand associations and image?

Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire

Does travel desire influence COVID-19 vaccination intentions?

Effects of religiosity and travel desire on COVID-19 vaccination intentions

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study

Discovering the dark side of brand attachment: impulsive buying, obsessive-compulsive buying and trash talking

Collaborators (11)

Nigel L. Williams

Ali Selcuk Can

Sebastian Molinillo

Rafael Anaya-Sánchez

Muhammet Kesgin

Dogan Gursoy

Zoe Lee

Ammar Javed

Arnold Japutra

Sianne Gordon-Wilson

Kokho Sit

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