Aron O'Cass

Macquarie University

Australia

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Articles (7)

Year:

2024

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (4)

Nazia Nabi

Lecturer in Marketing

Central Queensland University

AUSTRALIA

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Stefano Bresciani

Full Professor in Innovation Management

University of Turin

ITALY

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Vida Siahtiri

Professor of Service Management

La Trobe University La Trobe Business School

AUSTRALIA

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Mahdi Vesal

Senior Lecturer

La Trobe University

AUSTRALIA

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Aron O'Cass

Research Interests

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Contact this professor

Articles (7)

The impact of entrepreneurial marketing on new venture brand image and performance

Unlocking consumer consideration set size formation for luxury services: A study of self‐identification, brand status and anticipated emotions

Do senior managers hold the keys to unlock innovation and environmental sustainability?

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Strengthening B2B brands by signalling environmental sustainability and managing customer relationships

Unlocking solution provision competence in knowledge-intensive business service firms

How and when does the brand orientation-market orientation nexus matter?

Collaborators (4)

Nazia Nabi

Stefano Bresciani

Vida Siahtiri

Mahdi Vesal

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