Mahdi Vesal

About

Mahdi Vesal is a Senior Lecturer at La Trobe University in Australia. His research interests primarily focus on sustainable innovation in family firms, entrepreneurial marketing, and the impact of rewards on work motivation and knowledge sharing in a post-pandemic context. He has published articles addressing the role of senior management in driving innovation and environmental sustainability, as well as the significance of B2B branding in relation to environmental practices and customer relationship management.