Vida Siahtiri
Professor of Service Management
La Trobe University La Trobe Business School
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Professor Vida Siahtiri is a faculty member at La Trobe Business School, La Trobe University, in Australia. Her research interests encompass service management, financial planning behavior, product development creativity, luxury service marketing, innovation, environmental sustainability, and B2B brand management. Recent publications highlight her contributions to understanding consumer behavior and organizational capabilities in knowledge-intensive service sectors.
Articles (7)
Collaborators (3)
Nazia Nabi
Lecturer in Marketing
Central Queensland University
AUSTRALIA
Aron O'Cass
Macquarie University
AUSTRALIA
Mahdi Vesal
Senior Lecturer
La Trobe University
AUSTRALIA
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