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Aya Aboelenien
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Associate Professor of Marketing
Research Interests
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About
Dr. Aya Aboelenien is an Assistant Professor at HEC Montréal in Canada. Her research interests encompass marketplace moral sentiments, brand responses to changing market logics, and the impact of ethical influencers on consumer behavior. Additionally, she explores historical contexts in market contestations and examines the roles of various stakeholders in marketplace risks, particularly in relation to the COVID-19 pandemic.
Recent Grants
Grant: Close
Family Acculturation: Identity, Legitimacy, and the Marketplace
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Articles (8)
Year:
2026
Year:
2026
Year:
2024
Year:
2024
Year:
2023
Year:
2022
Year:
2022
Year:
2020
Collaborators (5)
Ghalia Shamayleh
Assistant Professor
ESSEC Business School
Zeynep Arsel
Associate Professor
Concordia University
Alex Baudet
Assistant professor
Laval University
Chau Minh Nguyen
Lecturer
National University of Ireland, Maynooth
Pierre-Yann Dolbec
Associate professor of Marketing and Concordia University Research Chair in Complexity and Markets
Concordia University
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