Brian Edward Melville King

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Professor and Department Head

Texas A&M University

United States

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About

Brian Edward Melville King is a Professor and Department Head at Texas A&M University, United States. His research encompasses various areas including tourism dynamics, cultural sustainability, and the impacts of technology on travel decisions. Recent articles reflect his focus on the intersections of authentic dining experiences, neighborhood branding, and the evolving nature of tourism in the context of contemporary challenges.

Recent Grants

Grant: Close

Perceptions of International Professional Associations amongst the World’s Leading Hospitality and Tourism Scholars

Open Date: 2016-01-01

Close Date: 2019-01-01

Grant: Close

An Examination of Individual and Organizational Factors Influencing Hotel Employees’ Creativity

Open Date: 2015-07-01

Close Date: 2016-07-01

Grant: Close

Cultural Tourism Experiences in Hong Kong

Open Date: 2015-01-01

Close Date:

Grant: Close

Towards a More Competitive Destination Hong Kong. An Industry Roadmap

Open Date: 2015-01-01

Close Date: 2016-03-01

Grant: Close

Review of the Banyan Tree Management Academy

Open Date: 2015-01-01

Close Date: 2015-02-01

Articles (19)

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2025

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2024

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2023

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2022

Collaborators (13)

Robert McKercher

Professor

University of Queensland

AUSTRALIA

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Mehmet Ali Köseoglu

Metropolitan State University

UNITED STATES

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Gregory Richards

Tilburg University

NETHERLANDS

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Linda Osti

Senior Lecturer

Bangor University

UNITED KINGDOM

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Angela Mai Chi CHU

Edinburgh Napier University Business School

UNITED KINGDOM

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Seunghoon Lee

Assistant Teaching Professor

Arizona State University

UNITED STATES

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Changju Kim

Professor

Ritsumeikan University

JAPAN

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Babak Taheri

Prof

University of Nottingham

UNITED KINGDOM

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Emmy Yeung

University of Chester

UNITED KINGDOM

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Jihoon Jhang

Assistant Professor

University of Central Arkansas

UNITED STATES

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Jeong Hyun Kim

Research Professor

Kyunghee University

SOUTH KOREA

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Jonathan Reynolds

University of Oxford

UNITED KINGDOM

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Katrine Sonnenschein

Associate Professor

BI Norwegian Business School

NORWAY

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Brian Edward Melville King

Research Interests

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About

Recent Grants

Articles (19)

From plate to place: how authentic dining experiences in ethnic restaurants enhance national image and motivate travel

A Virtual Lens on Tradition: Safeguarding Intangible Cultural Heritage Through AR and VR

Trade-offs when traveling to slow city or mega city destinations: Competitive mechanisms and perceptual dynamics

Engaging self-connected visitors: prior knowledge, two-way communication, and braggart WOM

Cultural sustainability in hospitality and tourism: toward a holistic framework

Reflecting on tourism and COVID-19 research

Customer preferences for staycation package attributes

Webcam travel: A preliminary examination of psychological well-being

City neighbourhood branding and new urban tourism

Developing a tourism region through tourism and culture: bordering, branding, placemaking and governance processes

Organic destination imagery and social media: Mapping tourism dynamics across China’s Greater Bay Area cities

Tourism knowledge: its creation and dissemination by region

Why are Faculty Unfavorably Disposed to MOOCs? — A Sharing of Views by Chinese Hospitality Educators

Betwixt and between: a qualitative review of the (re)acculturation of international students and returnees

Educational travellers and destination appeal: Deconstructing intrinsic motivations

When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making

Why Have Package Tour Itineraries Been Homogeneous? Insight From Industry Subgroup Relations

Travel Industry Leadership in Italy and China — A Biographical Comparison

A business model innovation process for tourism: findings from a literature review

Collaborators (13)

Robert McKercher

Mehmet Ali Köseoglu

Gregory Richards

Linda Osti

Angela Mai Chi CHU

Seunghoon Lee

Changju Kim

Babak Taheri

Emmy Yeung

Jihoon Jhang

Jeong Hyun Kim

Jonathan Reynolds

Katrine Sonnenschein

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