Jeong Hyun Kim

About

Jeong Hyun Kim is a Research Professor at Kyung Hee University in South Korea. His research areas include the dynamics of tourism decision-making, the impact of generative AI on consumer trust and advertising evaluation, and the perceptual dynamics of destination appeal. Recent publications explore various aspects of travel, technology, and behavioral analysis, including empirical investigations into response speeds and the nature-based healing industry. Professor Kim’s work contributes significant insights into competitive mechanisms in tourism and the ethical implications of AI-generated information.