Jihoon Jhang

Assistant Professor

University of Central Arkansas

United States

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Jihoon Jhang is an Assistant Professor at the University of Central Arkansas, USA. His research areas encompass consumer behavior, decision-making in tourism influenced by generative AI, and the effects of childhood environments on economic behaviors. Recent articles highlight his work on the visual presentation of non-fungible tokens, the impact of price reduction on purchase intentions, and prosocial crowdfunding decisions.

Articles (18)

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2025

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2023

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2021

Collaborators (8)

Jungkeun Kim

Associate Professor

University of Auckland

NEW ZEALAND

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Brian Edward Melville King

Professor and Department Head

Texas A&M University

UNITED STATES

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Jaehoon Lee

Assistant Professor

Florida International University

UNITED STATES

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Changju Kim

Professor

Ritsumeikan University

JAPAN

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Jeong Hyun Kim

Research Professor

Kyunghee University

SOUTH KOREA

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Hyun Shin

Professor

Hanyang University

SOUTH KOREA

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Dimitrios Stylidis

University of Crete

GREECE

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Jacob C. Lee

Dongguk University

SOUTH KOREA

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Jihoon Jhang

Research Interests

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Articles (18)

Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity

Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy

The impact of infectious disease cues on visual pattern-seeking

The impact of childhood environments on the sunk‐cost fallacy

The Impact of Price Preciseness, Price Reduction, and Lay Rationalism on Travelers’ Perceptions of Deal Attractiveness, Purchase Intention, and Choice

Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking

An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues

Experimental design studies in hospitality and tourism research: constructive recommendations

When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making

The impact of childhood environments on the sunk-cost fallacy

An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues

Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays

Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking

The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices

Overhead aversion and facial expressions in crowdfunding

The impact of the COVID-19 threat on the preference for high versus low quality/price options

How More Options Decrease the Compromise Effect: Investigating Boundary Conditions for the Compromise Effect in Travel Decisions

Effects of concealing vs. displaying prices on consumer perceptions of hospitality products

Collaborators (8)

Jungkeun Kim

Brian Edward Melville King

Jaehoon Lee

Changju Kim

Jeong Hyun Kim

Hyun Shin

Dimitrios Stylidis

Jacob C. Lee

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