Darius-Aurel Frank
Associate Professor at Aarhus University
Research Interests
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About
Darius-Aurel Frank is an Associate Professor at Aarhus University, Denmark. His research areas include the intersection of technology and consumer behavior, with a focus on artificial intelligence, the metaverse, and smart technologies in service firms. Recent articles explore topics such as consumer acceptance of AI, the influence of avatars in virtual shopping environments, and gender differences in crypto investment intentions.
Positions (1)
Darius-Aurel Frank
Aarhus University
1 month ago
Aarhus BSS Graduate School at Aarhus University is offering two three-year PhD scholarships within the research project “Decoding Danish Firm Innovativeness from the Consumer Perspective,” affiliated with the Danish Innovation Index (DII) at the PhD Programme Management. The positions are available from 1 September 2026 or as soon as possible thereafter. The project aims to explain how Danish firms achieve leadership in innovativeness as perceived by consumers, and to derive insights for innovation practice and theory. The research leverages the Danish Innovation Index database, which contains multi-year consumer perceptions across 20 industries and nearly 100 Danish companies. Empirical work may be complemented by additional data collection and causal designs, such as online experiments, and relevant methods including big data analysis, panel analysis, semantic analysis, and simulation, depending on the candidate’s methodological profile and project proposal. Applicants may propose projects within one of two focus areas: Track A (Digital and commercial innovation, which should include emerging technologies such as artificial intelligence and spatial computing) or Track B (Responsible innovation, to be defined by the candidate and potentially relating to sustainability, diversity, equity and inclusion, well-being, or similar themes). The projects will be supervised by Associate Professor Darius-Aurel Frank, with co-supervision from Associate Professors Lina Fogt Jacobsen and Helle Alsted Søndergaard. The PhD projects will contribute to the overall research aim and are to be carried out as part of the research group, which is establishing the Danish Innovation Index as a research excellence group at the Department of Management. The successful applicants are expected to have a relevant Master’s degree (such as management, marketing, innovation, psychology, data science, or a related social science discipline), documented interest in innovation research from a consumer perspective, strong analytical skills, and experience with quantitative methods (regression, multilevel modeling, structural equation modeling) is an advantage. Interest or experience with experimental, big data, and/or mixed methods research designs is preferred. Strong English communication skills and motivation to publish in high-quality journals and engage with stakeholders through dissemination activities are required. Applicants must include a project description outlining their intended PhD research within the frames of the overall project. The Danish Innovation Index (DII), established in 2021, is a member of the Innovation Index Coalition (IIC), and a 3-6 month research stay at one of the IIC’s member institutions is expected. The Department of Management at Aarhus University is highly international and culturally diverse, with more than 160 academic staff and a broad range of disciplines within management. The department is accredited by AASCB, AMBA, and Equis, and is committed to high-quality research and teaching. Funding for these PhD projects is provided by the Carlsberg Semper Ardens Accelerate grant, covering tuition and stipend for three years. The place of work is the Department of Management, Universitetsbyen 61, DK-8000 Aarhus C, Denmark. Applicants are encouraged to supply documentation of their academic ranking compared to peers. The enrolment happens in accordance with the Ministerial PhD Order and the terms stated in the Rules and Regulations for the PhD programmes at Aarhus BSS Graduate School. For further information about the position, contact Associate Professor Darius-Aurel Frank at [email protected]. For application support, contact HR supporter Anna Bruun Pedersen at [email protected]. For more information about the Department of Management, visit http://mgmt.au.dk/ . The application deadline is 1 September 2026. To apply, submit your application via the Aarhus University online portal, including a project description and documentation of your academic ranking and qualifications. Refer to the application guide and rules for PhD education for detailed instructions.
1 month ago
Articles (15)
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Collaborators (35)
Mahdi Mazidi Sharafabadi
University of Western Australia
Sangsuk Yoon
University of Dayton
Gwenael Kaminski
Université de Toulouse
T.A. Kasper
University of Groningen
Agnieszka Sorokowska
Wroclaw University of Science and Technology
Nina Veflen
Professor
BI Norwegian Business School
Violeta Stancu
Aarhus University
Dustin Calvillo
Professor
California State University San Marcos
Tobias Otterbring
-
Caroline Kjær Børsting
Aarhus University
Polymeros Chrysochou
Aarhus University
Wieteke de Vries
University of Groningen
Alberto MIRISOLA
University of Palermo
Suzanne Stewart
Associate Professor of Psychological Science
University of Chester
Bradley Kennedy
Graduate Teaching Assistant
University of Chester
Ekaterina Pronizius
Universität Wien
Zoltan Kekecs
-
Bence Bago
-
Lina Jacobsen
Aarhus University
Carmelo P. Cubillas
Universidad Autónoma de Madrid
Klaus G Grunert
University of Vaasa
Francesco Foroni
Deputy Head of School - Associate Professor
Australian Catholic University - Strathfield Campus
luisa Batalha
Lecturer
Australian Catholic University - Strathfield Campus
Philip Pärnamets
Karolinska Institutet
Ian Stephen
Macquarie University
Tamás Nagy
Assistant Professor
Eotvos Lorand Tudomanyegyetem Pedagogiai es Pszichologiai Kar
Jason DiPalma
Aarhus University
Nihan Albayrak-Aydemir
Open University
Liisa Lähteenmäki
Aarhus University
Anne Peschel
Aarhus University
Sascha Steinmann
Aarhus University
Sumaya Albalooshi
Assistant Professor
University of Groningen
Omidreza Ghasemi
Macquarie University
Panagiotis Mitkidis
Aarhus University
Fatima Maria Felisberti
Associate Professor
Kingston University
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