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Tobias Otterbring

University of Agder

Norway

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Professors in Norway Professors in Food Science Food Science professors in Norway

Articles (27)

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Collaborators (21)

Christina Öberg

Professor

Karlstad University

SWEDEN

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Sonja Perkovic

VIP, Associate Professor

Aarhus University

DENMARK

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Darius-Aurel Frank

Associate Professor at Aarhus University

Aarhus University

DENMARK

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Sara R. Jaeger

Professor

Aarhus University

DENMARK

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Dariusz Dolinski

Professor

SWPS University

POLAND

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Lene Aarøe

Professor

Aarhus University

DENMARK

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Yi Li

Macquarie University

AUSTRALIA

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Michał Folwarczny

ICELAND

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Amandeep Dhir

Professor

University of Agder

NORWAY

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Bruno Schivinski

Associate Professor - Marketing

Politechnika Gdanska

POLAND

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Polymeros Chrysochou

Professor

Aarhus University

DENMARK

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Christian Elbaek

VIP, Associate Professor

Aarhus University

DENMARK

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Babak Taheri

Prof

Texas A&M University

UNITED STATES

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Lina Jacobsen

VIP, Associate Professor

Aarhus University

DENMARK

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Ellen Katrine Nyhus

Professor

University of Agder

NORWAY

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Muhammad Junaid Shahid Hasni

Associate Professor

EDC Paris Business School

FRANCE

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Bård Tronvoll

Professor

NORWAY

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Bo Edvardsson

Professor

Karlstad University

SWEDEN

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Thorsten Pachur

Professor

Technical University of Munich

GERMANY

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Norman P. Li

Singapore Management University

SINGAPORE

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Panagiotis Mitkidis

VIP, Professor

Aarhus University

DENMARK

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Tobias Otterbring

Research Interests

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Articles (27)

More alike than unalike: Contextually aligned authority arguments amplify sustainable choices across cultures

Underrepresented populations in consumer research: An agenda for opening opportunities and closing challenges without hitting the PLATEAU

An Integrative Framework and Research Agenda for Diversity, Equity, and Inclusion in AI‐Driven Marketing

Should I Stay or Should I Go? Preference for Consistency Predicts Choice Perseveration in the Monty Hall Problem

Consumer Acceptance of High‐Autonomy AI Assistants Is Driven by Perceived Benefits in Online Shopping Settings Characterized by Scarcity

Smart Wellness

Activating Green Airport Actions: Promoting Eco-Friendly Choices for Sustainable Travel Through Commitment and Consistency

Anxious Altruism: Virtue Signaling Mediates the Impact of Attachment Style on Consumers’ Green Purchase Behavior and Prosocial Responses

Advertisements of ultra-processed products outside food outlets: field evidence from Montevideo, Uruguay

Renewable bites: How energy sources shape food healthiness judgments

Adolescents’ spontaneous recall of food and beverage advertisements on digital media: a cross-sectional survey in Montevideo, Uruguay

The dark side of going green: Dark triad traits predict organic consumption through virtue signaling, status signaling, and praise from others

Going the Extra Mile, Now or After a While: The Impact of Employee Proactivity in Retail Service Encounters on Customers’ Shopping Responses

Unlocking Social Media Success: How Prosumers Drive Brand Engagement through Authentic Conversations with Consumers

How Negative Framing Affects VR Tourism Adoption: Exploring the Role of Travel Anxiety During Crisis Events

Navigating uncertainty: Exploring consumer acceptance of artificial intelligence under self-threats and high-stakes decisions

From WEIRD to worldwide: Auditing authors’ affiliation countries over time across three leading journals publishing food-related research

Money for Nothing: The Impact of Compensation on Customers’ Bad-Mouthing in Service Recovery Encounters

Subjective socioeconomic status and income inequality are associated with self-reported morality across 67 countries

Autonomy, Power and the Special Case of Scarcity: Consumer Adoption of Highly Autonomous Artificial Intelligence

Cash—Walk the line: Examining the impact of payment method on consumers' beer choices

Old minds, new marketplaces: How evolved psychological mechanisms trigger mismatched food preferences.

Stereotypes, same-sex struggles, and sustainable shopping: intrasexual competition mediates sex differences in green consumption values

Physical proximity as pleasure or pain? A critical review of employee–customer proximity in sales and services settings

Sustainable food choices as an impression management strategy

Crossmodal correspondences between typefaces and food preferences drive congruent choices but not among young consumers

The perception of food products in adolescents, lay adults, and experts

Collaborators (21)

Christina Öberg

Sonja Perkovic

Darius-Aurel Frank

Sara R. Jaeger

Dariusz Dolinski

Lene Aarøe

Yi Li

Michał Folwarczny

Amandeep Dhir

Bruno Schivinski

Polymeros Chrysochou

Christian Elbaek

Babak Taheri

Lina Jacobsen

Ellen Katrine Nyhus

Muhammad Junaid Shahid Hasni

Bård Tronvoll

Bo Edvardsson

Thorsten Pachur

Norman P. Li

Panagiotis Mitkidis

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