Edward Rigdon
Marketing RoundTable Professor
Georgia College & State University
United StatesResearch Interests
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About
Edward Rigdon is the Marketing RoundTable Professor at Georgia State University, USA. His research focuses on advanced methodologies in marketing, including composite-based structural equation modeling, model selection uncertainty, and uncertainty quantification in behavioral research. He has contributed significantly to the field through his recent publications, enhancing the understanding of complex modeling techniques.
Articles (3)
Year:
2024
Year:
2023
Year:
2020
Collaborators (2)
Marko Sarstedt
Professor of Marketing
Ludwig-Maximilians-Universität München
GERMANY
Jan-Michael Becker
Associate Professor
BI Norwegian Business School
NORWAY
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