Elina Jaakkola
Professor of Marketing
University of Turku
Finland
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Research Interests
Digital Marketing
20%
Brand Management
20%
Consumer Psychology
30%
Destination Management
20%
Customer Engagement
20%
Value Co-creation
20%
Digital Transformation
10%
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Articles8
Collaborators6
Matthew Alexander
University Of Strathclyde
UNITED KINGDOM
Jonas Heller
Assistant Professor
University of Maastricht
NETHERLANDS
Jodie Conduit
Professor and Deputy Dean Research
University of Adelaide
AUSTRALIA
Elisabeth Christine Brüggen
University of Maastricht
NETHERLANDS
Bo Edvardsson
Professor/Vice rector
Karlstad University
SWEDEN
Mika Yrjölä
University of Tampere
FINLAND
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