Esther Rozendaal

About

Esther Rozendaal is an Associate Professor at Erasmus University in the Netherlands. Her research focuses on the intersection of media influence and adolescent behavior, with recent articles analyzing the portrayal of risk in popular culture and the impact of influencer marketing on youth perceptions. She also investigates parental roles in mediating risk behaviors and children’s vulnerability to advertising. Her work contributes to understanding the dynamics of brand presence and materialistic values in the digital age.