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Zeph van Berlo

Assistant professor in persuasive communication

University of Amsterdam

Netherlands

Research Interests

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Professors in Netherlands Professors in Marketing Marketing professors in Netherlands

Articles (36)

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Collaborators (20)

Ari Happonen

Associate Professor

LUT University

FINLAND

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Hande Sungur

Academic, Assistant Professor

University of Amsterdam

NETHERLANDS

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Tilo Hartmann

University of Amsterdam

NETHERLANDS

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Damian Trilling

University of Amsterdam

NETHERLANDS

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Martin K.J. Waiguny

IMC University of Applied Sciences Krems

AUSTRIA

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Hannes Cools

Assistant Professor

University of Amsterdam

NETHERLANDS

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Dasha Kolesnyk

Academic, Assistant Professor

University of Amsterdam

NETHERLANDS

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Joanna Strycharz

Academic, Assistant Professor

University of Amsterdam

NETHERLANDS

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Hilde Voorveld

University of Amsterdam

NETHERLANDS

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Jiska Eelen

University of Amsterdam

NETHERLANDS

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Marthe Möller

Academic, Assistant Professor, Postdoctoral research & lecturer

University of Amsterdam

NETHERLANDS

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Jan-Philipp Stein

Professor

Chemnitz University of Technology

GERMANY

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Esther Rozendaal

Associate Professor

Erasmus University Rotterdam

NETHERLANDS

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Robert Belleman

Academic, Lecturer

University of Amsterdam

NETHERLANDS

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Guda van Noort

Full Professor

University of Amsterdam

NETHERLANDS

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Theo Araujo

Professor

University of Amsterdam

NETHERLANDS

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Lara Nikola Wolfers

Professor of Digital Lives

University of Basel

SWITZERLAND

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Eva van Reijmersdal

Associate Professor

University of Amsterdam

NETHERLANDS

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Colin Campbell

University of San Diego

UNITED STATES

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Nicole Liebers

University of Amsterdam

NETHERLANDS

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Zeph van Berlo

Research Interests

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Articles (36)

Gamified advertising

The 4C Framework

Guidance over guidelines?

Counterfeit chronicles

Designing and Refining Diminished Reality to Support Sustainable Food Choices

From Tangibility to Proximity

When do social norms strategies reduce uncertainty and anxiety?

The power of seeing less: Diminished reality for supporting consumer choice

Making and breaking parasocial relationships with human and virtual influencers

The effectiveness of health belief model in predicting intentions for environmentally sustainable behavior

The impact of body-positive and fitspirational influencers on body satisfaction

Designing effective VR experiences for pro-environmental outcomes

The next media-fueled moral technology panic? News media’s and audience’s views on ChatGPT

Beyond likes

Human nature in a virtual world

Happier and Healthier? Investigating the Longitudinal Impact of Body-Positive and Fitspirational Influencers on Weight Satisfaction, Healthy Eating, and Physical Activity

Creative Technologies & Augmented Reality for Business Sustainability - A Literature Review for Impacts, Opportunities and Benefits

Disclosing the virtual nature of virtual influencers

Learning in virtual reality

Video games for good

The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI

Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects

Followers’ Cognitive Elaboration of Sponsored Influencer Content: The Significance of Argument Quality

Enhancing Cardiopulmonary Resuscitation Training with Mixed Reality: Improving Cardiopulmonary Resuscitation Performance and Enjoyment

Experiencing Branded Apps: Direct and Indirect Effects of Engagement Experiences on Continued Branded App Use

Twenty years of research on gamified advertising: a systematic overview of theories and variables

A Serial Mediation of Deceptive Discount Advertising Effects in Online Retailing

When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects

Is that My Heartbeat? Measuring and Understanding Modality-Dependent Cardiac Interoception in Virtual Reality

Can non-humanlike avatars induce the Proteus effect? The roles of avatar identification and embodiment in influencing social participation

Development and Evaluation of a Virtual Reality Puzzle Game to Decrease Food Intake: Randomized Controlled Trial

The Gamification of Branded Content: A Meta-Analysis of Advergame Effects

Brands in virtual reality games: Affective processes within computer-mediated consumer experiences

Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames

Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence

Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence

Collaborators (20)

Ari Happonen

Hande Sungur

Tilo Hartmann

Damian Trilling

Martin K.J. Waiguny

Hannes Cools

Dasha Kolesnyk

Joanna Strycharz

Hilde Voorveld

Jiska Eelen

Marthe Möller

Jan-Philipp Stein

Esther Rozendaal

Robert Belleman

Guda van Noort

Theo Araujo

Lara Nikola Wolfers

Eva van Reijmersdal

Colin Campbell

Nicole Liebers

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