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George S. Spais

Hellenic Open University

Greece

Research Interests

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Professors in Marketing

Articles (21)

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2026

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2020

Collaborators (5)

Ian Phau

Professor

Curtin University

AUSTRALIA

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Jamie Carlson

University of Newcastle Australia

AUSTRALIA

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Varsha Jain

Professor

ESSCA School of Management

FRANCE

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George Chryssochoidis

Professor of Marketing

University of Essex

UNITED KINGDOM

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Muhammad Junaid

Associate Professor- Marketing

Korea University

SOUTH KOREA

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George S. Spais

Research Interests

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Articles (21)

Responsible AI, Responsible Brands: Promotion in the Digital Era

From Police Social Media Marketing to Citizen Citizenship Behavior: The Indirect Role of Brand Relationship Quality in Urban Greece

Convergent Smart Marketing: How VR-AR-AI Integration in Connected Devices is Revolutionizing Promotion Management

Review of digital marketing: tools, techniques and best practices for graduate students and managers

Storytelling in marketing and brand communications (1st edition)

Integrating Macromarketing and Transformative Consumer Research Into Doctoral Business Education

Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions

Virtual Triumphs: Key Articles on Digital and Online Promotions

Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms

Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms

Εstablishing relationships between brands and customers via strategic social media chatbots for telecom goods and services

Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics

Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems

Are Gamification and Consumer Happiness the Links Between Gourmet Food Packaging Design and Mobile Points of Sales?

A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior

AI marketing and AI‐based promotions impact on consumer behavior and the avoidance of consumer autonomy threat

Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort

A Proposed Framework of Market-Oriented Ethnography (MOE) Approach to Study Co-Creation of Content Through Product Storytelling

Promotion and Branding from the Lens of Gamification in Challenging Times

A CRISIS MANAGEMENT MODEL FOR MARKETING EDUCATION: REFLECTIONS ON MARKETING EDUCATION SYSTEM’S TRANSFORMATION IN VIEW OF THE COVID-19 CRISIS

A Bibliometric History of the Journal of Promotion Management (1992–2019)

Collaborators (5)

Ian Phau

Jamie Carlson

Varsha Jain

George Chryssochoidis

Muhammad Junaid

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