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Ian Phau

Professor

Curtin University

Australia

Research Interests

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Professors in Australia Professors in Marketing Marketing professors in Australia

Articles (11)

Year:

2024

Year:

2023

Year:

2023

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2022

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2022

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2022

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2022

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Collaborators (2)

George S. Spais

Hellenic Open University

GREECE

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Anwar Sadat Shimul

Curtin University

AUSTRALIA

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Ian Phau

Research Interests

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Articles (11)

How rarity and exclusivity influence types of perceived value for luxury

AI marketing and AI‐based promotions impact on consumer behavior and the avoidance of consumer autonomy threat

The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model

Luxury brand attachment: Predictors, moderators and consequences

Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants: moderating roles of desire to fly, desire for luxury and FOMO

Conceptualising attitudes towards brand genuinuity: scale development and validation

CSR motives on situational scepticism towards luxury brands

Consumer attitude and intention toward ridesharing

Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury

Investigating boycotts and buycotts as antecedents towards attitude and intention to engage in ethical consumption

Motivations of playing digital games: A review and research agenda

Collaborators (2)

George S. Spais

Anwar Sadat Shimul

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