Ian Phau

Professor

Curtin University

Australia

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Articles (11)

How rarity and exclusivity influence types of perceived value for luxury

Year:

2024

AI marketing and AI‐based promotions impact on consumer behavior and the avoidance of consumer autonomy threat

Year:

2023

The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model

Year:

2023

Luxury brand attachment: Predictors, moderators and consequences

Year:

2022

Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants: moderating roles of desire to fly, desire for luxury and FOMO

Year:

2022

Conceptualising attitudes towards brand genuinuity: scale development and validation

Year:

2022

CSR motives on situational scepticism towards luxury brands

Year:

2022

Consumer attitude and intention toward ridesharing

Year:

2022

Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury

Year:

2022

Investigating boycotts and buycotts as antecedents towards attitude and intention to engage in ethical consumption

Year:

2022

Motivations of playing digital games: A review and research agenda

Year:

2022

Collaborators (2)

George S. Spais

Hellenic Open University

GREECE

Anwar Sadat Shimul

Curtin University

AUSTRALIA

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