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Varsha Jain

Professor

ESSCA School of Management

France

Research Interests

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Professors in France

Articles (20)

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Collaborators (6)

Emmanuel Mogaji

Associate Professor in Marketing

Keele University Keele Business School

UNITED KINGDOM

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George S. Spais

Hellenic Open University

GREECE

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Jamie Carlson

University of Newcastle Australia

AUSTRALIA

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Philipp Brüggemann

University of Hagen

GERMANY

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Jacqueline Eastman

Alico Eminent Scholar and Professor of Marketing

Florida Gulf Coast University

UNITED STATES

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Luis Martinez

Associate Professor

Universidade de Aveiro

PORTUGAL

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Varsha Jain

Research Interests

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Articles (20)

Personalization payoff: understanding receptivity to tailored/personalized digital advertising

Consumer well-being in marketing: a hybrid review and future research opportunities

A Multi‐Study Examination of Metaverse and Consumer Behaviour: A Systematic Literature Review and Research Agenda

The intersection of advertising and politics: a bibliometric analysis of four decades of research and its imperative for theory building in the algorithmic age

How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment

Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers

Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach

Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics

Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems

Construction, Validation, and Generalization of Digital Consumption Value Scale

Digital daydreams: Exploring consumer motivations for engaging with the metaverse

Discovering AI-driven purposeful political brand content to influence the voters’ attitude

Exploring Avatar Selves in the Metaverse: Consumer Co‐Creation of Experiences

Exploring the Dark Side of AI and Its Influence on Consumer Emotion

Political branding of parties and leaders: A bibliometric clustered analysis of two decades

The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products

Sustainable Luxury Brands Strategies for Base of the Pyramid Wellbeing

A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior

How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy

Social media influencers and immersive technologies for dynamic consumer behavior

Collaborators (6)

Emmanuel Mogaji

George S. Spais

Jamie Carlson

Philipp Brüggemann

Jacqueline Eastman

Luis Martinez

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