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Guda van Noort
Full Professor
NetherlandsResearch Interests
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About
Guda van Noort is an Associate Professor at the Universiteit van Amsterdam, Netherlands. Their research focuses on consumer trust in online advertising, visual brand-related user-generated content, engagement with branded apps, and the impact of timing and creativity in social media marketing during significant events like COVID-19. Additionally, they explore the dynamics between marketing clients and advertising agencies, as well as the persuasive role of chatbots in consumer interactions.
Articles (9)
Year:
2026
Year:
2026
Year:
2025
Year:
2025
Year:
2024
Year:
2023
Year:
2022
Year:
2022
Year:
2020
Collaborators (11)
Ardalan Sameti
Macquarie University
Scott Koslow
Macquarie University
Zeph van Berlo
Assistant professor in persuasive communication
University of Amsterdam
Joanna Strycharz
Academic, Assistant Professor
University of Amsterdam
Hilde Voorveld
University of Amsterdam
Marjolijn Antheunis
Full Professor Communication and Technology
Tilburg University
Theo Araujo
Professor
University of Amsterdam
Annemarie Nanne
University of Twente
Eva van Reijmersdal
Associate Professor
University of Amsterdam
Elena Izyumenko
Academic, Assistant Professor
University of Amsterdam
Carolin Ischen
University of Amsterdam
ApplyKite TwinLearns as you applyMake your next move.
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