Guda van Noort

Academic, Associate Professor, null

University of Amsterdam
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Netherlands

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Guda van Noort is an Associate Professor at the Universiteit van Amsterdam, Netherlands. Their research focuses on consumer trust in online advertising, visual brand-related user-generated content, engagement with branded apps, and the impact of timing and creativity in social media marketing during significant events like COVID-19. Additionally, they explore the dynamics between marketing clients and advertising agencies, as well as the persuasive role of chatbots in consumer interactions.

Articles (6)

Collaborators (9)

Ardalan Sameti

Macquarie University

AUSTRALIA

Scott Koslow

Macquarie University

AUSTRALIA

Zeph van Berlo

Assistant professor in persuasive communication

University of Amsterdam

NETHERLANDS

Joanna Strycharz

Academic, Assistant Professor, null

University of Amsterdam

NETHERLANDS

Hilde Voorveld

University of Amsterdam

NETHERLANDS

Marjolijn Antheunis

Full Professor Communication and Technology

Tilburg University

NETHERLANDS

Annemarie Nanne

University of Twente

NETHERLANDS

Eva van Reijmersdal

Associate Professor

University of Amsterdam

NETHERLANDS

Carolin Ischen

University of Amsterdam

NETHERLANDS
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