Mujahid Mohiuddin Babu

Coventry University

United Kingdom

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Articles (10)

Year:

2024

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Year:

2020

Collaborators (5)

Hongfei Liu

University of Southampton

UNITED KINGDOM

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Bidit Dey

Senior Lecturer and Programme Leader, BA Business with Marketing Management

Northumbria University

UNITED KINGDOM

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Shahriar Akter

Associate Professor

University of Wollongong

AUSTRALIA

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Umme Hani

Lecturer

University of Notre Dame

AUSTRALIA

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Mahfuzur Rahman

Associate Professor

University of Lincoln

UNITED KINGDOM

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Mujahid Mohiuddin Babu

Research Interests

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Contact this professor

Articles (10)

Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity

The role of artificial intelligence in shaping the future of Agile fashion industry

Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective

How does value co-creation transform quality of life at the bottom of the pyramid?

How does value co-creation transform quality of life at the bottom of the pyramid?

Exploring big data-driven innovation in the manufacturing sector: evidence from UK firms

Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country

Reshaping competitive advantages with analytics capabilities in service systems

Building dynamic service analytics capabilities for the digital marketplace

Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh

Collaborators (5)

Hongfei Liu

Bidit Dey

Shahriar Akter

Umme Hani

Mahfuzur Rahman

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