Severina Cartwright
Senior Lecturer
United KingdomResearch Interests
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About
Severina Cartwright is a Senior Lecturer at the University of Liverpool in the United Kingdom. Her research areas include collaborative social media integration in operations, marketing, and sales, as well as influencer marketing within business-to-business contexts. She has published several articles focusing on improving methodologies for business marketing research and the strategic use of social media in B2B settings.
Articles (7)
Year:
2024
Year:
2023
Year:
2022
Year:
2022
Year:
2021
Year:
2021
Year:
2021
Collaborators (5)
Hongfei Liu
University of Southampton
Christopher Raddats
Reader
University of Liverpool
Ghasem Zaefarian
Associate professor of marketing
Leeds University Business School
Christian M. Ringle
Professor of Management and Decision Sciences
Hamburg University of Technology
Iain Davies
University Of Strathclyde
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