Hongjun Ye

Visiting Assistant Professor of Marketing

United States

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Articles (7)

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (5)

Jonathan Deutsch

Professor

Drexel University

UNITED STATES

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Hasan Ayaz

Associate Professor

Drexel University

UNITED STATES

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JINTAO ZHANG

Assistant Professor of Marketing

Texas A&M International University

UNITED STATES

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Siddharth Bhatt

Assistant Professor of Marketing

Pennsylvania State University Harrisburg

UNITED STATES

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Miranda Mirosa

University of Otago

NEW ZEALAND

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Hongjun Ye

Research Interests

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Contact this professor

Articles (7)

When and whom should retailers offer price reductions in times of crisis?

Is there a market for upcycled pet food?

Addressing food waste: How to position upcycled foods to different generations

Retail Potential for Upcycled Foods: Evidence from New Zealand

When should retailers increase prices during a crisis? A longitudinal inquiry during the COVID‐19 pandemic

Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer

Impact of Tea and Coffee Consumption on Cognitive Performance: An fNIRS and EDA Study

Collaborators (5)

Jonathan Deutsch

Hasan Ayaz

JINTAO ZHANG

Siddharth Bhatt

Miranda Mirosa

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