Siddharth Bhatt

Assistant Professor of Marketing

Pennsylvania State University Harrisburg

United States

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Articles (6)

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Collaborators (4)

Hongjun Ye

Visiting Assistant Professor of Marketing

UNITED STATES

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Jonathan Deutsch

Professor

Drexel University

UNITED STATES

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JINTAO ZHANG

Assistant Professor of Marketing

Texas A&M International University

UNITED STATES

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Dinesh Pai

Associate Professor

Penn State Harrisburg

UNITED STATES

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Siddharth Bhatt

Research Interests

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Articles (6)

Are “buy X get X free” price promotions effective? An acquisition-transaction value perspective

The dark side of multiunit discounts: Multiunit discounts reduce rest of basket revenue

Is suggestive selling effective in increasing sales? Investigating its role in store promotion strategy using retail chain data from the U.S.

When and whom should retailers offer price reductions in times of crisis?

Is there a market for upcycled pet food?

When should retailers increase prices during a crisis? A longitudinal inquiry during the COVID‐19 pandemic

Collaborators (4)

Hongjun Ye

Jonathan Deutsch

JINTAO ZHANG

Dinesh Pai

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