JINTAO ZHANG
Assistant Professor of Marketing
United StatesResearch Interests
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About
Jintao Zhang is an Assistant Professor of Marketing at Texas A&M International University in the United States. His research areas include marketing strategies during crises, consumer behavior regarding food waste, and the acceptance of upcycled foods. He has published recent articles addressing price reductions, price increases during the COVID-19 pandemic, and the impact of pricing presentation on consumer perceptions.
Articles (8)
Year:
2022
Year:
2021
Year:
2021
Year:
2021
Year:
2021
Year:
2021
Year:
2020
Year:
2020
Collaborators (4)
Hongjun Ye
Visiting Assistant Professor of Marketing
-
Jonathan Deutsch
Professor
Drexel University
Hasan Ayaz
Associate Professor
Drexel University
Siddharth Bhatt
Assistant Professor of Marketing
Pennsylvania State University Harrisburg
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