Ilona De Hooge
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Associate Professor
NetherlandsResearch Interests
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About
Ilona De Hooge is an Associate Professor at Wageningen University & Research in the Netherlands. Her research focuses on consumer behavior, food waste, and the psychological dimensions of emotions related to social situations. Recent articles explore themes such as the impact of apology gifts, marketing strategies for sustainable food, and consumer perceptions of suboptimal food. She aims to contribute to understanding how emotional and situational factors influence consumer choices and waste behaviors.
Recent Grants
Grant: Close
Personal grant Ilona de Hooge
Open Date: 2019-12-01
Close Date: 2024-12-01
Grant: Close
COSUS - Consumers in a sustainable food supply chain: understanding barriers and facilitators for acceptance of visually subopti
Open Date: 2014-03-01
Close Date: 2016-12-31
Articles (8)
Year:
2023
Year:
2023
Year:
2022
Year:
2022
Year:
2021
Year:
2021
Year:
2021
Year:
2020
Collaborators (6)
Arnout R.H. Fischer
Wageningen University & Research
Anna De Visser-Amundson
Lector / Professor Responsible Consumption
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hans van trijp
Wageningen University & Research
Mirella Kleijnen
Professor of Customer Experience Management
University of Amsterdam
Erica van Herpen
Wageningen University & Research
Valerie Almli
Norwegian University of Life Sciences
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