Vanessa Patrick

Bauer Professor of Marketing

University of Houston

United States

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Articles (8)

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Year:

2021

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2020

Year:

2020

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2020

Collaborators (4)

Julia Bayuk

Professor of Marketing & Associate Dean for Curriculum

University of Delaware

UNITED STATES

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Dhruv Grewal

Toyota chair of commerce and electronic business and professor of marketing

Babson College

UNITED STATES

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Zhe Zhang

Assistant Professor

Western University

CANADA

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Jens Nordfält

Professor of Management Studies

University of Bath

UNITED KINGDOM

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Vanessa Patrick

Research Interests

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Contact this professor

Articles (8)

Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies

Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness

Is the uphill road the one more taken? How task complexity prompts action on non-pressing tasks

Designing for All: Consumer Response to Inclusive Design

The power of the pen: Handwritten fonts promote haptic engagement

Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice

Juggling work and home selves: Low identity integration feels less authentic and increases unethicality

Collaborators (4)

Julia Bayuk

Dhruv Grewal

Zhe Zhang

Jens Nordfält

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