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Kihyon Kim

Assistant Professor

Sejong University

South Korea

Research Interests

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Professors in South Korea

Articles (8)

Year:

2026

Year:

2026

Year:

2026

Year:

2026

Year:

2025

Year:

2024

Year:

2024

Year:

2023

Collaborators (7)

Garim Lee

Indiana University

UNITED STATES

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Jennifer Huh

Assistant Professor

Texas Tech University

UNITED STATES

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Jungkeun Kim

Associate professor

Texas A&M University

UNITED STATES

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Jihoon Jhang

Associate Professor

University of Central Arkansas

UNITED STATES

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Hyun Shin

Professor

Hanyang University

SOUTH KOREA

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Won-Moo Hur

Inha University

SOUTH KOREA

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Seon Min Lee

Research Professor

Korea University

SOUTH KOREA

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Kihyon Kim

Research Interests

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Articles (8)

The information sidedness effect in travel decisions with ChatGPT: when, why, and for whom two-sided recommendations outperform one-sided recommendations

AI vs. human design in fashion: critical role of product innovativeness in shaping consumer attitudes

Self-Serving CEO Activism? How the Business-Relatedness of CEO Activism and CEO Morality Interact and Spill Over to CSR Motives

Virtue Ethics-Based Sustainable Marketing: How Biospheric Values and Ascription of Responsibility Shape Consumer Sentiment Toward Marketing

Genuine CSR motive and organizational attractiveness: The effects of a Company's inconsistent CSR behaviors on moral jobseekers

Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy

Factors influencing attitude toward advertisements in location-based services and the mediation effect of advertisement context value

Losing the meaning of being a socially responsible service worker: Moderating effects of customer and coworker incivility

Collaborators (7)

Garim Lee

Jennifer Huh

Jungkeun Kim

Jihoon Jhang

Hyun Shin

Won-Moo Hur

Seon Min Lee

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