Leyland Pitt

Professor

Simon Fraser University - Vancouver

Canada

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Professor Leyland Pitt is a faculty member at Simon Fraser University in Vancouver, Canada. His research encompasses various areas including artificial intelligence in marketing, consumer behavior, and service management. Recent publications include studies on the optimization of chatbot impacts, the use of LEGO® SERIOUS PLAY in education, and the analysis of electronic word-of-mouth marketing for luxury products.

Articles (10)

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2024

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2024

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2022

Collaborators (5)

Matteo Montecchi

King’s College London

UNITED KINGDOM

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Sean Sands

Associate Professor

Swinburne University of Technology

AUSTRALIA

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Kirk Plangger

King’s College London

UNITED KINGDOM

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Caitlin Ferreira

Lecturer

Lulea University of Technology

SWEDEN

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Yusuf Oc

Associate Professor

St George’s, University of London

UNITED KINGDOM

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Leyland Pitt

Research Interests

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About

Articles (10)

From HAL to GenAI: Optimizing chatbot impacts with CARE

UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM

Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk

Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning

From warrior to guardian: An autoethnographic study of how consumers think about and interact with the natural world

INSIDE-OUT: USING THE MARKETING CLASSROOM TO MIRROR DIVERSITY AND INCLUSION OF THE MARKETPLACE

Buffer bots: The role of virtual service agents in mitigating negative effects when service fails

A Theory of Information Compression: When Judgments Are Costly

Consumer subversion and its relationship to anti‐consumption, deviant and dysfunctional behaviors, and consumer revenge

Transcendent service management

Collaborators (5)

Matteo Montecchi

Sean Sands

Kirk Plangger

Caitlin Ferreira

Yusuf Oc

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