Leyland Pitt
Professor
Simon Fraser University - Vancouver
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About
Professor Leyland Pitt is a faculty member at Simon Fraser University in Vancouver, Canada. His research encompasses various areas including artificial intelligence in marketing, consumer behavior, and service management. Recent publications include studies on the optimization of chatbot impacts, the use of LEGO® SERIOUS PLAY in education, and the analysis of electronic word-of-mouth marketing for luxury products.
Articles (10)
Year:
2022
Collaborators (5)
Matteo Montecchi
King’s College London
UNITED KINGDOM
Sean Sands
Associate Professor
Swinburne University of Technology
AUSTRALIA
Kirk Plangger
King’s College London
UNITED KINGDOM
Caitlin Ferreira
Lecturer
Lulea University of Technology
SWEDEN
Yusuf Oc
Associate Professor
St George’s, University of London
UNITED KINGDOM
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