Yusuf Oc

About

Yusuf Oc is an Associate Professor at City St George's, University of London. His research areas include the application of generative AI in higher education assessments, electronic word-of-mouth marketing of luxury products using artificial intelligence, and acceptance models for sports technologies. He also explores motivational mechanisms in wearable technology that promote healthy habits. His work contributes to understanding the intersection of technology, marketing, and health in contemporary settings.