Manuel Fonseca

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Professor Adjunto

Instituto Politécnico de Leiria

Portugal

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About

Manuel Fonseca is an Adjunct Professor at Instituto Politécnico de Viana do Castelo, Portugal. His research areas include internationalization in the textile sector, plant-based food consumption, place branding, and digital marketing strategies. He has contributed to various scholarly articles focusing on advertising narratives, social issues, and employee performance. Professor Fonseca's work aims to bridge theory and practice in contemporary marketing and communication challenges.

Recent Grants

Grant: Close

TURNOUT: Outdoor Tourism Development in the Northern Region of Portugal

Open Date: 2018-07-01

Close Date: 2022-07-01

Articles (18)

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Susana Rachão

Invited Adjunct Professor

Polytechnic Institute of Viana do Castelo

PORTUGAL

University of Porto

PORTUGAL

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Elsa Simões

Guest Professor

University of Porto

PORTUGAL

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Paulo Ribeiro Cardoso

Professor Auxiliar

University of Porto

PORTUGAL

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Manuel Fonseca

Research Interests

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About

Recent Grants

Articles (18)

The Internationalization of the Portuguese Textile Sector into the Chinese Market: Contributions to Destination Image

From Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption in a Cross-Border Context

Analyzing Sao Paulo's Place Branding Positioning in Promotional Videos (2017-2019)

ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022

Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo

Integrating Online and Offline Distribution Strategies - A Portuguese Case Study

The Impact of Process Automation on Employee Performance

Assessing the Impacts of Internal Communication: Employer Branding and Human Resources

Lecturers’ attitude towards the use of e-learning tools in higher education: A case of Portugal

Publicidade e inclusão social

Effects of awareness campaigns against domestic violence: perceived efficacy, adopted behavior and word of mouth

OUTDOOR TOURISM DEMAND SEGMENTATION: A CASE STUDY FROM NORTH OF PORTUGAL

Circular Economy, Sharing, and Sustainability

Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention

Search Engine Optimization (SEO) for a Company Website: A Case Study

A methodology for the identification and assessment of the conditions for the practice of outdoor and sport tourism-related activities: The case of Northern Portugal

Spatial and temporal concentration of tourism supply and demand in Northern Portugal. Application of the Herfindahl-Hirschman Index

PRODUCTIVITY MEASUREMENT: THE CASE OF NATURE TOURISM FIRMS IN PORTUGAL

Collaborators (13)

Helena Sofia Rodrigues

Cláudia Maria Fileno Miranda Veloso

Fernanda A. Ferreira

alexandra I. correia

Deolinda Rebelo

José Oliveira

Susana Rachão

Paula O. Fernandes

Bruno Sousa

Jorge Esparteiro Garcia

Andreia Sofia Teixeira

Elsa Simões

Paulo Ribeiro Cardoso

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