María Belén Prados Peña

Professor

Universidad de Granada

Spain

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Articles (10)

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

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2022

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Collaborators (9)

Juan Miguel Alcántara Pilar

SPAIN

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Francisco Muñoz-Leiva

Universidad de Granada

SPAIN

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Pilar Manuela Soto Solier

Profesora Contratada Doctora

Universidad de Granada Facultad de Ciencias de la Educación

SPAIN

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Ana García López

Universidad de Granada

SPAIN

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valentin molina

Full Professor

Universidad de Granada

SPAIN

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Francisco Jesús Gálvez Sánchez

Assistant Professor

Universidad de Granada

SPAIN

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Lucia Porcu

Associate Professor

Universidad de Granada

SPAIN

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Esmeralda Crespo Almendros

Universidad de Granada

SPAIN

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Pedro Victor Núñez-Cacho Utrilla

Profesor Contratado Doctor

Universidad de Jaén

SPAIN

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María Belén Prados Peña

Research Interests

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Articles (10)

Moving toward sustainable development: Social, economic and environmental value as antecedents of purchase intention in the sustainable crafts sector

Teacher Training and Sustainable Development: Study within the Framework of the Transdisciplinary Project RRREMAKER

Crafts as a key factor in local development: Bibliometric analysis

Building heritage brand equity through social media sales promotion: The role of Power Distance

New technologies for the conservation and preservation of cultural heritage through a bibliometric analysis

Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector

The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce

How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination

COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industry

Moderating effect of the extension fit and involvement in the relationship between the parent heritage brand attitude and extension loyalty. Application to the monumental complex of the Alhambra and the Generalife

Collaborators (9)

Juan Miguel Alcántara Pilar

Francisco Muñoz-Leiva

Pilar Manuela Soto Solier

Ana García López

valentin molina

Francisco Jesús Gálvez Sánchez

Lucia Porcu

Esmeralda Crespo Almendros

Pedro Victor Núñez-Cacho Utrilla

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