María del Mar Muñoz Martos
Profesor Titular de Universidad – TU/ Catedrático de Escuela Universitaria - CEU
SpainResearch Interests
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About
María del Mar Muñoz Martos is a Professor at Universidad de Malaga in Spain. Her research interests focus on social media influencers, internal marketing orientation, and corporate reputation, with recent publications analyzing various aspects of engagement on platforms like Instagram and Twitter. Additionally, she explores sustainability within the context of the 2030 agenda and the impact of information and communication technology on organizational performance in SMEs.
Articles (6)
Year:
2025
Year:
2024
Year:
2023
Year:
2022
Year:
2022
Year:
2021
Collaborators (3)
Jose L Ruiz-Alba
Professor of Marketing. Research & Knowledge Exchange Leader.
University of Westminster
Sergey Kazakov
Universidad de Alcalá
María Mercedes Rojas de Gracia
Profesora Contratada Doctora
University of Malaga
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