Nico Wiegand

University of Amsterdam

Netherlands

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Articles (7)

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Collaborators (5)

Julian Wichmann

Tilburg University

NETHERLANDS

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Arnd Vomberg

Associate Professor

University of Groningen

NETHERLANDS

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Werner Reinartz

University of Cologne

GERMANY

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Maren Becker

Assistant Professor

ESCP Business School

GERMANY

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Y. Peers

Vrije Universiteit Amsterdam

NETHERLANDS

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Nico Wiegand

Research Interests

Explore related searches

Contact this professor

Articles (7)

Leveraging B2B Field Service Technicians as a "Second Sales Force": How Service Situations Affect Selling Activity and Success

Making New Enemies: How Suppliers’ Digital Disintermediation Strategy Shifts Consumers’ Use of Incumbent Offerings

The cold-start problem in nascent AI strategy: Kickstarting data network effects

The managerial relevance of marketing science: Properties and genesis

Software Multihoming to Distal Markets: Evidence of Cannibalization and Complementarity in the Video Game Console Industry

The Platformization of Brands

Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations

Collaborators (5)

Julian Wichmann

Arnd Vomberg

Werner Reinartz

Maren Becker

Y. Peers

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