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Mary McCarthy
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About
Professor Mary McCarthy is a faculty member at University College Cork in Ireland. Her research areas include consumer behavior related to sustainable food practices, dietary diversity, and the acceptance of innovative food technologies. She has published numerous articles addressing the complexities of nutrition knowledge, consumer attitudes towards sustainable diets, and the implications of obesity stigma in society.
Recent Grants
Grant: Open
Dairy Farming and Sustainability: Perceptions of what farming was, is and will be through the eyes of producers and consumers
Open Date: 2025-10-01
Close Date: 2029-08-01
Grant: Open
Media framing of farm diversification and consequential interpretations: impact on farmer identity and motivation to change/diversification
Open Date: 2025-07-01
Close Date: 2029-06-01
Grant: Open
EMIT-Change:Explaining Climate Change Mitigation Uptake Behaviour Change Dynamics: Farmers’ Attitudes, Motivations, and Barriers
Open Date: 2025-04-01
Close Date: 2027-03-01
Grant: Close
Food based dietary guidelines for sustainable and healthy lifestyles (SuHeGuide)
Open Date: 2020-12-01
Close Date: 2023-12-01
Grant: Close
PLATEFORMS - Sustainable Food Platforms: Enabling food practices through socio-technical innovation
Open Date: 2018-05-01
Close Date: 2021-04-01
Articles (15)
Year:
2026
Year:
2026
Year:
2025
Year:
2024
Year:
2023
Year:
2023
Year:
2023
Year:
2022
Year:
2022
Year:
2022
Year:
2022
Year:
2021
Year:
2021
Year:
2021
Year:
2020
Collaborators (15)
Sara Pabian
Tilburg University
Sean Tanner
Senior Lecturer
University College Cork
Seamus O'Reilly
Senior Lecturer
University College Cork
V. Egli
University of Waikato
Eleni Spyreli
The Queen's University Belfast
Alan Collins
Senior Lecturer
University College Cork
Robert Mai
Professor in Marketing
Grenoble Ecole de Management
Frode Alfnes
Professor at Norwegian University of Life Sciences
Norwegian University of Life Sciences
Charlotte De Backer
Professor
University of Antwerp
Bríd C Bourke
Lecturer
University College Cork
Mari Niva
Professor (Consumer Studies)
University of Helsinki
Laura McGowan
The Queen's University Belfast
Annukka Vainio
University of Helsinki
Claire O'Neill
Lecturer
University College Cork Business School
Laura Salmivaara
University of Helsinki
Make your next move.
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