Patricia SanMiguel
Researcher & Lecturer, PhD
SpainResearch Interests
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About
Dr. Patricia SanMiguel is a Researcher and Lecturer at Universidad de Navarra ISEM Fashion Business School in Spain. Her research focuses on various aspects of fashion marketing, including the influence of online product presentation, the role of influencers, and sustainability communication within the fashion industry. She has published articles addressing crucial themes such as influencer accountability and the impact of fashion narratives in popular media.
Articles (9)
Year:
2025
Year:
2024
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2024
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2024
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2023
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2023
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2021
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2020
Year:
2020
Collaborators (6)
JUAN-LUIS GONZALEZ-CABALLERO
Associated Professor
Universidad de Cádiz
Simone Guercini
Full professor
University of Florence
Pedro Mir-Bernal
Director Académico |Profesor de Marketing
Universidad de Navarra ISEM Fashion Business School
Cristina Sánchez-Blanco
Universidad de Navarra
Teresa Sadaba
Universidad de Navarra
Michela Ornati
Senior Lecturer / Associate Professor
University of Applied Sciences of Southern Switzerland
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