Ruud Wetzels

Radboud University

Netherlands

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Articles (8)

Year:

2025

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Collaborators (3)

Dhruv Grewal

Toyota chair of commerce and electronic business and professor of marketing

Babson College

UNITED STATES

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Susan Stead

RWTH Aachen University

GERMANY

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Martin Wetzels

Professor of Marketing

EDHEC Business School

FRANCE

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Ruud Wetzels

Research Interests

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Contact this professor

Articles (8)

How Topic Modeling Can Spur Innovation Management

Evoking trust in smart voice assistants

A New Era of Technology-Infused Retailing

Viewpoint: from Star Trek to “Service Trek”: These Are the Voyages of the Service Community

Service Experience Lies in the Eye of the Beholder: Contextualizing Extant Literature Toward Integrating Eye-Tracking in Service Research

A Systematic and Visual Overview of 25 Years of the Journal of Service Research: The Journey Continues

There Is a Secret to Success: Linking Customer Experience Management Practices to Profitability

Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions

Collaborators (3)

Dhruv Grewal

Susan Stead

Martin Wetzels

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