Ching-Hua Chuan

Assistant Professor

University of Miami
Country flagUnited States

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About

Ching-Hua Chuan is an Assistant Professor at the University of Miami, USA. His research primarily focuses on the intersection of technology and consumer behavior, exploring areas such as pro-environmental habits, advertising persuasiveness, augmented reality in marketing, and semantic relationships in music. His recent publications include studies on mobile app interventions and decision tree methods in advertising effectiveness.

Articles (4)

Year:

2024

Year:

2022

Year:

2020

Year:

2020

Collaborators (4)

wanhsiu tsai

Professor

University of Miami

UNITED STATES
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Shiyun Tian

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Taylor Jing Wen

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Jing Yang

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