wanhsiu tsai

Professor

University of Miami

United States

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Articles (10)

Year:

2022

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2022

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2022

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2022

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2022

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2021

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2021

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2021

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2021

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2021

Collaborators (8)

Cheng Hong

California State University Sacramento

UNITED STATES

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Shiyun Tian

Assistant Professor of Marketing

Sacred Heart University

UNITED STATES

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Michelle I. Seelig

University of Miami

UNITED STATES

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Ching-Hua Chuan

Assistant Professor

University of Miami

UNITED STATES

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Linjuan Rita Men

University of Florida

UNITED STATES

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Taylor Jing Wen

University of South Carolina

UNITED STATES

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Jing Yang

Loyola University Chicago

UNITED STATES

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Weiting Tao

University of Miami

UNITED STATES

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wanhsiu tsai

Research Interests

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Contact this professor

Articles (10)

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z

Demystifying Computer-Generated Imagery (CGI) Influencers: The Effect of Perceived Anthropomorphism and Social Presence on Brand Outcomes

Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness

Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube

Harnessing the power of chatbot social conversation for organizational listening: The impact on perceived transparency and organization-public relationships

Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines

Diversity-oriented leadership, internal communication, and employee outcomes: a perspective of racial minority employees

How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

En-Gendering Power and Empowerment in Advertising: A Content Analysis

Publics’ communication on controversial sociopolitical issues: extending the situational theory of problem solving

Collaborators (8)

Cheng Hong

Shiyun Tian

Michelle I. Seelig

Ching-Hua Chuan

Linjuan Rita Men

Taylor Jing Wen

Jing Yang

Weiting Tao

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